![]() Read more: Here are The 17 Best ERP Software in Singapore You Should Know in 2021 The difference strategy between blue ocean vs red ocean Source: ![]() It is more successful in attracting customers by developing fresh, never-before-seen products than to compete with customers in the same market. To put it another way, the blue ocean strategy is a concept from strategic management that relates to methods for entering new markets by establishing unique and inventive demands. Moreover, it is predicated on the premise that market borders and industry structure are not fixed in stone and may reconfigure by the actions and beliefs of industry participants. It is about establishing and capturing uncontested market space and rendering competitors irrelevant.
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